The Ministry Marketing Plan Part II

In Part I of having a market plan for your ministry, as a stay at home mom, or for business, I talked about identifying your passion, what you really enjoy doing, and finding ways to turn that passion into profit. It is a true blessing to make a living doing what you enjoy and what you may feel is part of your God given destiny.

The next "p" has to do with dealing with the people along that journey.

People

How well do you deal with people? You will never be successful in any market plan in business if you don't serve and help other people. The most successful entrepreneurs understand that business is more about what they give than what they get.

As a mom, you can understand this well in dealing with your children. You often have to "die" to your own needs to raise your babies to be children, your children to be teens, and your teens to be...adults!

Those in ministry realize this servant's heart also. Just as Jesus came to serve, to the point of stooping down and washing His disciples feet, the example has been set. This amazingly simple but sometimes difficult to perform act is rooted as a basic Biblical principle.

Check out Philippians 2:4: "Let each of you look out not only for your own interests, but also for the interests of others."

Again, the principle is seen in Romans 12:10: "Be kindly affectionate to one another with brotherly love, in honor giving preference to one another..."

I think you understand perfectly. The Bible is full of verses relating to thinking more of others than yourself!

This quote from Mike Dillard, one of the powerful leaders in the home business marketing arena, struck a chord with me in regards to this focus on the importance of people and relationships:



"A REAL, life-long business that is completely immune to attrition and market trends can be built, but it can't be centered around an opportunity or a product. It must be built around you, your name, and your relationships. That's your true asset because it cannot be taken away. Networking is a people business driven by marketing."

Finally, the final "P"!

Perseverance in priorities

I slipped an extra "p" in this market plan. Persevere in what God has called you to do. Stay committed, passionate, diligent...without losing your faith, family and friends. Be consistent with the basics of your market plan all the while keeping your priorities in line.


Serve and maintain your relationship with God. Serve and love your spouse, your children, your family and friends. Stay rooted in God's word using the power of prayer. Your time with Him should never take second place no matter how busy your schedule can be.

And yes, persevere through the peaks and valleys! Don't let your longing (financial freedom. money, material things) for something in the future slay your appetite for enjoying the now!

Amidst your working at home, in a ministry or business, stay on a schedule that keeps you productive in the activities which makes the profit, and still leave time for your family. It can be done!

What God has called you to do, He will more than enable you to walk there with His grace and wisdom as you lean on Him. The Lord will perfect that which concerns you! (Psalm 138:8)