Friday, December 31, 2010

Fundraising Ideas: Step 2 To The Focus Strategy

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FundRaising Ideas: Step 2 For Business Or Ministry Marketing Success

The fundraising ideas focus series for business or ministry marketing success continues with step 2.

Focus Defined

The word focus is defined as “a central point, as of attraction, attention, or activity.” I’d like to hone in on the part of definition that involves concentration: to focus one’s thoughts.

The mind is an incredible gift from God. As it says in His Word, “As a man thinketh in his heart, so is he.”(Proverbs 23:7)

So the beginning key to having market plan focus has to start in the mind.

Well, I love acronyms, so I took the letters in focus and found five central thoughts to improve your market plan focus for success in ministry, business and life!



STEP 2 “O” ONLY CONCENTRATE ON WHAT BRINGS RESULTS

Once you know your

destination, (step 1)

you are ready for step two which centers on the key that you work or walk out those things the most that produce the result. In other words, your action has to fit what you desire to see happen.

Once again, take Jesus’ life. He was always about the Father’s business. He came to seek and save the lost. His mission from the moment He came to this earth was set.

That’s why you’ll find Him at 12 years old spending time talking with the religious leaders at the temple.

He may have waited until He was 30 to begin His actual recorded ministry, but every step of the way was marked by an amazing focus.One of my mentor’s, Dani Johnson, a business success coach andanointed teacher, instructs how 80% of your action should be in doing that which produces the results. For example, if you are in a business where you get paid based on how many people you recruit in your business, 80% of the time should be talking to people on the phone or communicating online to share the opportunity.

You may be in a business where you get paid based on people buying a product. So, the majority of your time is set to perform those actions to see that people purchase your product.

That 80% could be divided up in numerous directions, from marketing to labeling. If you make money selling cookies, well I hope your oven is hot and your baking cookies!I think you get the idea.

From there, 19% should be on training and learning, and 1 % on problem solving.

I love the 19% focusing on training or learning. You could alsomark that as personal development. As Dani says,

“The marketplace pays for value. Your value is your skill or knowledge.”

 

So you may as well spend a proportion of time increasing that knowledge or learning a new skill.

Spending 1% on problem solving has to be summed up as, “Don’t sweat the small stuff.”

One small example: Don't waste the majority of your time cleaning your desk or getting your filing done before you work.

To walk out this 80% working, 19% training, and 1% problem solving, you may very well have to watch less television, play less golf, or cut down on something else that takes so much of your time. It might mean you have to learn a new skill. You may have to go the extra distance....but with the destination in view, it’s worth it!


Access To All 5 Market Plan Focus Steps

To get all FIVE steps of this market plan focus, click on the link below. You'll also learn more easy fundraising ideas about how you can harness the power of the internet for extra money for your business, ministry, or family!

Click here for All FIVE market plan steps and free access to an internet search bar for fundraising for ministry, non-profits, business and family!




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