Ministry Marketing: It's Not About You!

by Theresa Croft of DTC Ministry Marketingand Producer of GodsMediaTV.com

Video E-mail From God's Media TV

  It's NOT about you. It's not about your ministry, your anointing, your message. Sound harsh? How about this. Your message is for the people God has sent to you. Make sense? My husband, Pastor Dave, has said this phrase, "it's not about you" a lot lately. And I am in complete agreement with him. But I realize, sometimes you can get in a place where you start to wonder…"Ok God, you gave me this message…Let's see some manifestation of it in other people's lives! You may let the fruits of fear start to invade your mind: doubt, anxiety, clutter, and procrastination. So…I was reading in my normal readings the other day and some words in the Gospel of John leaped out in regards to this. In the process of reading and cross referencing some items, I not only found some good "meat of the Word" to show it's not about our message, I also found some amazing keys that could help us identify the WHO, the people God has placed for you to impact for the Kingdom of God. In marketing terms, your target market is a group of customers or clients that a business has decided to aim its marketing efforts and ultimately its products. A well defined target market is the first element to a marketing strategy. I like to think of it in terms of what a mentor of mine calls, "your flock" online. These are the people you know your message will connect with or help solve a specific problem. The video above explains in more detail what the three keys I found in the Gospel of John that help you understand, "It's not about you. You are just the vessel from whom God has chosen to deliver the word/ministry. 1) God has deposited this unique message in you. He IS THE ONE who reveals HIS revelation to you to advance His Kingdom.. "A man receives nothing unless it has been given to him from heaven." John 3:27 2) John 3:34 "For He whom God has sent speaks the word of God, for God does not give the spirit by measure.' So he who wants that message to magnify and spread to the right people, must continue to spend time with God and receive revelation from Him. That revelation can then come alive in your own life where you manifest the very message people need to hear. You help them with your message, your gift, your ministry...to get from point "a" to point b" spiritually, and you can do so because God HIMSELF has shown you how in HIS WORD. Exciting stuff! 3) "He must increase, I must decrease." John 3:30 We must be pure vessels to carry His Word. The trials and wilderness can bring out refined vessels ready to be used by God, or whiney insecure ministers who try to control people to hide their insecurities. I think I'll choose to be refined by fire to be gold, rather than hide by fear and be insecure. 4) Your message is ultimately not yours but the Lord's. John 7:16-18 (GNT): Jesus answered, What I teach is not my own teaching, but it comes from God, who sent me.¹⁷ Whoever is willing to do what God wants will know whether what I teach comes from God or whether I speak on my own authority.¹⁸ Those who speak on their own authority are trying to gain glory for themselves. But he who wants glory for the one who sent him is honest, and there is nothing false in him. So those who want to do God's will , who need a solution to their addictions, marriage problems, finances...(your flock), he or she will know (connect with) your message and it will resonate in their heart, mind, and spirit!! You can't fake the anointing. You must be authentic with no hidden agendas. Something to think about as God leads you along the path of being part of His answer to this world that is hurting and ready to bust at the seams with panic and confusion. As the times get darker, more people will be in search of answers. You have THE Answer in your message. So, you see, it really is not about you. Theresa Croft is producer of GodsMediaTV.com and is passionate to help you harness the power of the internet to magnify and spread you message to the world. Whether you are a Kingdom business builder, an evangelist, prophet, minister, or author, Croft has helped with her free online training, including a Free Video Web Help Guide. Click here to learn video secrets and help you share THE Message God has given you for a global audience. You can reach the nations for HIM! If you are looking for a more comprehensive guide to propel you forward to your destiny online , check out the the DTC Ministry Marketing Training by clicking here.