Three Keys To Ministry Marketing Video Success
Looking for ministry marketing success?
You have to consider using a online video marketing strategy to really impact your online promotion.
When you consider the fact that 60% of traffic on the internet is related to video, you can easily understand how video plays an integral part in ANY marketing venture online, whether it be ministry marketing or business promotion.
Here are three simple keys to consider.
Key #1: Look Into The Camera
This concept involves making sure the viewers feel and know that you are talking to them...person to person. So look into the camera and not at yourself on the computer or camera screen!
So how do you make sure you get this connection?
This is how. No matter the size of the camera lense, even if it’s that tiny green dot on a laptop, look at that point and not yourself! As you look into that lense, imagine your best friend or someone you like to talk to on the other side and laser your focus in on that target talking naturally.
I worked at KXLY-TV in Spokane, Washington a number of years ago in the sports department. They had a sports anchor that was popular through out that part of the state and came across as everyone’s friend.
When I’d go on sporting events with him and the crew, I watched him closely every
time he was on camera. No matter how chaotic it was behind him at a basketball or
football game, when that camera’s red light was on, he was on! He’d have his warm
smile and look right into that lense talking naturally as if he was just talking to you!
I eventually focused on all the anchors and noticed the EXACT same thing. Whether
they were in the studio or at a live event, they always looked deep into the camera
lense as they read their scripts or gave the weather.
Key #2: Over Production Of A Video
Not everyone makes this mistake, but I figure it’s worth mentioning especially if you are
really getting into the post production of your video.
The mistake made here is when you over produce, use too many special effects, make your transitions wacky each time you cut to a new scene or thought.
Nothing will drive a viewer away faster than seeing you enthralled with all the little special effects your I-Movie or Windows editing software provides. So, keep it simple. Your transitions need to be more natural fades than cubes or 3D effects. It’s ok to open the video with say, a 3D effect of a door or window, but keep the inside of the video to simple fades or dissolves.
Remember, you want your viewer to be focused on what your are saying not in your
special effects or hyper production.
Key #3: Incorrect Lighting
This is a basic and obvious fact that they need to be able to see you in the video, and
not wonder who is that speaking out of that shadow! Don’t fret about thinking you have
to buy a major light set either.
Anyone can use the “three point lighting technique. This is a standard method used in
video or photography. The system forms the basis for the best lighting.
This technique uses three lights called the key light, the fill light, and the back light. Granted it’s best to use all three but you can get some decent lighting just with two.
The <em>key</em> light is on the person in the video. This light is usually the strongest and has the most influence on the look of your scene. Place it to one side of the subject so that this side is well lit and the other side has some shadow.
The <em>fill </em>light is a softer light that fills in the shadows on the other side. To make this light softer, you could move the light farther away and set it as
more of a flood light than key.
And the <em>back</em> light is just that, lighting the back of the person giving definition and subtle highlights around the subject’s outlines. The back light also separates the person being shot from the background and provides a three-dimensional look.
The great thing is often you can use your own lights in the house, open a window shade, and get the right lighting balance to suffice for a good solid picture. I personally find my husband’s construction work lights (bought at Lowe's) with a few desks lights work great to get proper lighting. I always want to let in as much natural light as possible by opening any blinds or drapes.
I also try to shoot in my home where my husband has put awesome flood type bright lights above like in my kitchen in Georgia!
The point here is to adequately light your area and not feel like you have to be a Hollywood
lighting pro.
One other note on this that is not related to lighting but is important has to do with is in the picture in the background. Don’t have a messy bed or desk behind you. Look behind you and make it presentable. Try not to have a lamp or tree (if you are shooting outside) come out from your head.
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